7 Ways To Use Power-Packed Headlines Online-- To Attract More
Prospects & Profits!, by Robert D. Boduch
Are you maximizing your marketing results by using headlines at every
Few would argue about the crucial role headlines play in the success
of offline ads and marketing materials. But headlines can also make
or break your marketing efforts online, several different ways.
To achieve online marketing success, you need to promote your most
appealing and unique competitive advantages. Take those advantages
and turn them into a persuasive message and convey this message to
the right prospects.
Marketing is all about communication. And the more effective your
communication, the more success youíll enjoy. But your primary task
is to first and foremost --attract an audience. Thatís the job of
the headline. Headlines serve to both draw attention and inspire
interest. Following are 6 ways you can cash in on the powerful,
magnetic-appeal of headlines in your online marketing activities.
1) Web Sites. Every web site can be made more effective by leading
off with a benefit-packed headline. In fact, every page of a site
can be improved this way. If you want visitors to spend some time
exploring your page, tell them right up front the reasons they
should stay. Do this in the form of a headline. Tell your site
visitors what each page offers in an exciting way that appeals to
their own self-interest.
2) Signature Files. In most exchanges with prospects via e-mail,
you can benefit by adding a signature file to your outgoing messages.
Signature files can also be used at the bottom of articles, reports
and discussion group postings. When they read like a compelling
headline, they have much more impact. They give the reader (your
prospect) an opportunity to take additional action to further
strengthen the relationship between the two of you (potential buyer
& seller). The best signature files are difficult for prospects to
resist and usually feature a strong offer.
3) Banner Ads. What good is a banner if it doesnít inspire visitors
to point and click? Yet, most banner ads are woefully inadequate as
compelling messages that trigger action. Though many banners provide
a call to action, often they donít give a strong enough reason for
prospects to do so. Plant a seed of possibility. Deliver a huge
promise. Tell your prospects what you can do for them.
Think of your banner as a miniature billboard. It pops up on the
landscape as your prospect travels the web. What would make your
banner more appealing? Itís not the artworkÖ but the words that
motivate action. Create a headline that not only stops prospects
in their tracks, but one that also moves them to follow through
4) Discussion Board Headings. Visit any discussion forum and whatís
the first thing you see? The headings of course. The list of subject
headings acts as an index where visitors can click and choose whatever
messages they want to open and read.
Subject headings are most often colorful, active links that take
visitors directly to the full post. What headings enjoy the highest
click-through rates? Itís those that appeal, intrigue, interest, or
arouse a little curiosity in readers. In short, the best headlines
attract more prospects. Another key factor is the name of the person
who authored the post. Well-known names who tend to post information
of value, naturally draw more attention. But without name recognition,
your best bet is to write a headline thatís difficult for visitors
5) Discussion Board Links. Links that follow informative posts are
another opportunity for you to deliver a power-packed headline. Most
discussion boards allow you to post a link with each message. Those
that donít make this provision, often allow a signature file as an
Links stand out visually, due to their contrasting color and the fact
that links show as underscored text. As a visual siren, theyíre an
ideal opportunity to deliver a message with punchóone that drives
traffic to your chosen page. Again, the most effective links are
6) E-mail Subject Lines. Want to make sure your e-mail messages get
read by your targeted recipients? Hereís how: turn your subject line
into a mini-headline. Subject lines are the first thing e-mail
recipients see, in addition to the return address. You donít have a
lot of room here, just enough for a small handful of words. So choose
your words carefully. Itís your first and perhaps only chance to
convince the recipient to open your message, instead of trashing it.
7) Titles Of Articles, Reports And E-zines. Give provocative,
attention-grabbing titles to all your writing. Add interest and
intrigue to draw more readers. Give your work headings that make
readers want to know more. Pull them into the body of your articles
and reports. As a consequence, theyíll also learn more about you
and your products and services. Use your titles to hint at the
secrets you have to reveal, or your new, evolutionary technique
that will save money, time, or energy. Offer new information or a
major benefit that would be of great interest to your prospects.
The stronger your titles, the more powerful the pull.
Robert Boduch is the author of Great Headlines Instantly! Ö How
To Write Powerful, Attention-Grabbing Headlines That Pull In More
Prospects, More Customers And More Profits, NOW! which features
hundreds of helpful tips, techniques, strategies, and hands-on
formulas for writing successful headlines for any purpose, on
demand. Visit his site for more information: