Search Engine Similarities
by Judith Tramayne-Barth
It's true - search engines are a royal pain when you
try to optimize your web pages for them, but you can
reduce the pain by analyzing their similarities.
Search engines do not like frames, so don't use them or put in the tag.
Titles should include the key word and not be longer then 75 characters. Less is even
better. Make sure your title starts with the key word if possible.
Each web page should have a different key word in the title, but these should be part
of a theme. Search engines look for consistent keywords throughout your site.
<title>Golf tips by Butch Harmon at nationalgolfer.com</title>
on one page,
<title>Free golf putting tips by David Leadbetter at nationalgolfer.com</title>
on another page or even
<title>Golf products to improve your golf game at nationalgolfer.com</title>
on a third page. Each title has the word golf so the search engine spider knows the
site must pertain to golf - which it does. Hey, nobody ever accused these robots of
Meta name description and keyword tags are accepted by some, but not all;
therefore, keep your description to a minimum length and the keyword tag to only
one or two. Spend your time on a pithy, one-line description sentence which includes
your keyword at the start of the sentence but will also entice the person viewing to
click on the link.
Search engine spiders or robots like the keyword or phrase at the
top of your page between the codes. So make sure the first table
cell on your page has your pithy one-line description in it using the
opening and closing tags.
Some search engines like short pages and other engines like
longer, so creating an average length of 250 words should help you get in all major
search engines. Or, you might even want to create short pages for one keyword and
a longer 500-word (or more) page for another keyword, thus satisfying all the major
search engines' requirements.
Link popularity. This means looking for sites that complement yours and asking for
reciprocal links. Be creative when describing these links by using keywords.
Large sites also want your link so don't be afraid to ask. Why do you think they offer
affiliate programs? It's not just for the visitors that might click through from your site
but also the link you put on your page. They know this community of links is what
the search engines now consider the most important.
Besides, as more and more search engines require pay before they even consider
sites, your reciprocal links might be the only way your small business gets visitors or
So create web pages using the seven search engine similarities, submit them to all
the search engines you can find and see if the number of "targeted" visitors to your
site improves. It should, but don't expect it to happen overnight.
About the Author:
Judith Tramayne-Barth has written an ebooklet, "Make Your Site Spider Friendly"
which is part of her A Good Read Art & Book Club.
Visit http://www.agoodread.com or
her art site at http://www.trabar.com.