End Of The Free Ride
Many Top Search Engines and Directories Switching to a Pay Model.
Search engines are in a constant state of change. Just when you
think you've got the rules down, someone comes along and changes
them. If you've been paying attention lately, you'll notice that
many of the top search engines and directories are now charging
for website submissions. What was once totally free now could
cost you $199.00. The submission price is not for a top position,
it's simply for a listing in the index itself. Believe it or not,
some of them will take your money, guaranteeing only that your
site will be reviewed -- not listed.
Some of the search engines and directories that were once
independent have been bought out by other companies or
borrow their search results from them to display on their
own site. Keeping up with who owns what and who's charging
for admission could drive you crazy. Come along with
me for the latest updates in the insane world of
search engines as I review the major players in the
Now partnered with LookSmart by submitting you'll also get listed
with LookSmart's Network of partner sites such as Alta Vista, MSN,
WebCrawler and Magellan.
Offers three levels of submission services. Express submit gives
you a guaranteed review within two business days for $199.00.
Basic Submission is $99.00 but takes longer, with sites being
reviewed in approximately eight weeks. Excite still offers a
free service with no guarantee of a listing.
Excite's free submit page
As one of LookSmart's partner sites, here you'll be presented
with the same submission prices as at Excite. Prices are
$199.00 or $99.00. They do allow you to submit your site
for free with no guarantee of a listing.
Altavista's free submit page
The link above will submit your site to the Inktomi web page
database which is HotBot's partner. Another way of getting
listed here is to submit your site to "The Open Directory
Project" which is our next stop. Submission is still free
at this time.
THE OPEN DIRECTORY PROJECT
A good reason to get listed here is the size and number of
other search engines and directories that feed off its
contents, such as AOL and Hotbot. Remember it's a directory
and all submissions are reviewed by a human. When submitting,
you need to find the appropriate category for your site and
then click the "add URL" at the top of that page. Submission
Still the same after all these years. They won't ask for your money,
but they also won't make it easy for you to find the submission page
either. Why they want to make it so difficult is beyond me; as a
search engine you'd think they would want you to submit your website.
Free if you can find it....I've made it easy for you.
Free to submit to but it can take up to 2 or 3 weeks for your URL to
show up in their index. What do you expect for nothing?
The king of directories no longer allows free submissions of
commercial websites. Business Express listing is $199.00
with adult sites being charged a whopping $600.00 for
the same privilege. Sites are reviewed within seven days
with no guarantee of a listing even after they've reviewed
your site. So be prepared to lose your money if they don't
feel your site is worthy enough to be listed in their
Free to submit to but you'll need to fill out a pretty lengthy form
to get listed. Infospace also borrows results from The Open Directory
Project and Inktomi's database.
Free to submit to with no guarantee of a listing. This is an
important one as Yahoo pulls results from Google's directory
as well as their own.
This directory allows people to search by asking questions. Since
it's backed by humans, you need to submit your site by email along
with its URL and short description. Some suggest you also include
a question that someone may type in when looking for a site like
yours. No guarantee of a listing but definitely worth a shot due
to Ask Jeeves' popularity.
So there you have it; the top ten search engines and directories
and their latest guidelines for submitting. By concentrating on
getting your site listed with these major players you'll know
your site is everywhere it needs to be for optimum search engine
traffic. Now getting it listed at the top is a whole different
story, and the subject for another article.