10 Tips For Writing
- by Michael Pollock
Writing articles is a great method to create exposure for yourself and your
Internet business. In fact, I'd suggest it's the best marketing tool you can
Webmasters and newsletter publishers are always looking for good content.
Further, aside from your time investment, it's completely free advertising.
Here are 10 practical tips to ensure your articles get published and read by
1. Write to serve.
Before writing an article, ask yourself what problem it will help others solve.
Some of the more common issues people deal with revolve around a lack of
something, whether it's time, money, self-confidence or just joy in life. How
will your article help with these issues.
2. Grab their attention early.
If possible, intend to "hook" your reader right from the get-go. Ideally, your
title should be the hook. When creating the title, ask yourself if it would
make you want to read the article. Your first paragraph should also serve as
a hook, as well as a general introduction to the article content.
3. Write to one person only.
Forget the fact your article will be read by many people and write to only one
person, just like I'm doing with you now.
4. Keep the flow logical.
Don't bounce around from one idea to the next. Each paragraph should
logically follow the next. Although there may be different ideas expressed in
each paragraph, they should dovetail off each other.
5. Use quotes to support your main idea.
Quotes from famous people are a great method to reinforce your ideas. They
help you make your point and add credibility to your overall message. I use
the quote library found at Motivation Mecca or Uinspire.
6. Keep your paragraphs short.
Ideally, 4-6 lines per paragraph is what you want to shoot for. It looks and
feels much more appealing to the reader to see "bite-sized" paragraphs.
7. Inspire action in your article.
If your article is, in fact, intended to solve a common problem, give people
practical suggestions for taking action. Remember the formula "insight +
action = growth."
8. When possible, tie your message to everyday activities.
A good example of this is "life is like a box of chocolates." Make it easy for
your reader to relate to your ideas. That will also make it easier for your
reader to apply your ideas in their life.
9. Summarize the article in the final 1-2 paragraphs.
Briefly summarize the main points of your article, how people can take action
from the information and what results they can achieve.
10. Don't forget the resource box.
Provide a brief resource box following your article. It should tell a little about
you, your business, how you serve others and how to contact you. Be sure
to include your URL and email address with an invitation to contact you or
visit your site.
Using these 10 tips should help you write powerful articles that get
published and read. Above all else, remember this. A writer writes. So - first -
be a writer in your own mind.
About the Author:
Michael D. Pollock is a Personal Coach. He works with small
business owners to help them build their business without
selling themselves or "selling out" on themselves. Visit
his website here.